As a travel agent marketer, or a hotel promotion, all you need
is a good marketing tool is a cheap cost and high effect,
contribute to the brand building and create a good relation with
your visitors.
These things can be obtained when you use postcard to market
your services in the local community. And here are the reasons:
1)Postcard is a low cost marketing tool but high visible.
Postcard marketing is very affordable. Postcard cost less than 2
cent each to produce I you print them using your own computer or
have them printed professionally for about 7 or 8 cents each.
You can print 4x6 inch postcard on your own computer for less
than 2 cents each. Or you can reduce the cost down to about 1
cent each if you print 4 at a time on 8 ½ x11 sheets of card
stock and then cut the sheet into quarters.
In fact, standard sized postcard is 38% cheaper than using
regular size letters.
2)Postcard can be created very easily.
You can use your own photos illustrating your services, your
hotel image, designed with Adobe Photoshop, or Adobe Image Ready
to create a good helpful collection of your own postcard. This
collection will be very good for you to build your brand, or
will be cost effective if you rotate it in your postcard
marketing campaign.
There are many ready packages of postcard organization some
professional website, so if we do not want to design by
ourselves, we can buy these postcards with a reasonable price.
Try to find a good supply on Net by Google or Yahoo! Search
tools.
3)Postcard is cheap and easy to send.
The current postage for mailing a postcard in the US is just 23
cents. That is 38% cheaper than the postage for selling a letter.
This reduce the postage rate applies to postcard that are at
least 3 ½ x5 inches but not over 4 ¼ x6 inches.
Now, there are services online which can complete all the
process of postcard marketing for your company with an
appropriate rate. Visit www.usps.com/mailingonline to use its
cheap services and reduces your cost into 90%.
4)Everybody read postcard
Postcard doesn't waste time of people. There are no envelops,
just a picture and your message. Almost 90% receivers will read
it and feel friendly than any other kinds of advertising. It is
because postcard is delivered "ready to read"... especially if
you keep it brief and look like a message from a friend to
friend. And postcard doesn't take up a lot of space. Your
customer can carry them in their pockets easily...
5)Big respond
This high rate of readership is the main reason why postcard
postcards produce a bigger responds than other type of direct
marketing. With other types of direct marketing you often lose
prospects that would have respond to your offer-but they never
saw it.
Postcard are an excellent low-cost alternative to email when
there are junk mail are sent to prospects everyday, your
prospects will often delete them without read even an legitimate
one. Postcard is not, no one receives too much postcard that
they even don't want to read!
6)Your competitors can not know your postcard marketing campaign.
A new marketing campaign often imitated by your competitor
because it is visible on multi-media lines. But postcard is the
contact between you and your prospects. It is difficult for your
competitor study anything from yours, unless you want them get
over you by sending postcard to their office or their private
house.
7)Get immediate result
Because postcard is simple and easy to use, they produce results
quickly. You can finish your postcard marketing campaign from
designing to sending within a week and starting get replies 2 or
3 days later. One of the benefits of using first class postage
for a regular size postcard is that it will be mailed back to
the sender if it has a bad address, which can help you update
your list.
You can ask the receivers to bring the card into your office for
special discount, there for you can calculate the respond rate.
Your postcard can brand you and your business in ways that most
marketing material cannot. If you start and stick to a regular
postcard marketing program, you and your business will gain a
quite a reputation, perhaps even a little notoriety.
8)Postcard marketing is rather targeted.
You can send it to chosen prospects, and gain the highest
effective. Postcard enables you to spend your entire advertising
budget on your best prospects. You don have to pay for
advertising to a large audience in order to reach a few good
prospects.
Here are some ways to use postcard.
1) Referrals-send postcards regularly to your friend, your
frequent clients or other best contacts and ask them for their
referrals.
2) Thankyou notes - use postcard to say Thankyou for business,
referrals or information and say that you appreciate their
helps. Your postcard receiver will be so surprised and please
that you took the time. 3) A follow - up offer or services -
after the client use or buy your services, send them a discount
offer for a related services or product within 30 - 60 days. Don
not miss the opportunity for an after - sale contact.
4) You can also announce a price - increase time and encourage
your customer check in to use it at current price.
5) Gift certification or coupons: show your best customers that
you appreciate them by sending a gift certificate that they can
use anytime in the next year. You should leave a space on the
postcard and encourage they fill out their friend or colleagues
name and give it to someone else to introduce them to your
business.
6) Announce an event - send postcard to let your prospects know
about events like a seminar in your hotels...
7) Introduce new services such as a new city tour for children
traveling over many educational sites in your city...
8) Build your website traffic- use postcard mailing to tell
people your site is there and when you make significant
additional which can give them many interesting information.
9) Recognition- sends out a postcard to let people know your
good news about accomplishments and awards or reviews you have
received.
10) Just stay in touch. People like to be remembered and
postcard is economical and easy way to say " thinking of you "
11) Remember special days of your clients: send a holiday
greeting a Thankyou not for Thanksgiving. If you keep track of
special dates in your customer lives like birthdays or
anniversaries, you can send them a colorful postcard letting
them know you are thinking of them.
You can register a forum account to read more 15 articles of
postcard marketing in the Tourism Marketing Forum. Click this
link:
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