Selecting a great domain name is important for two reasons:
first, a catchy and memorable name helps people remember it; and
second, a well-thought out name will enable you to attract
people through the search engines. Your domain name is, in
essence, the logo of your online business. It needs to express
who you are, what you do, and what products or services you
offer.
The bottom line is that a good domain name can go a long way
toward generating traffic to your Web site and building your
reputation. That, in turn, will result in more customers and
better sales.
1999 was the year of the big dot-com boom, and there was a
feeling that there were huge sums of money to be made from the
web - but back in 1999 people seemed more concerned about
branding than business plans. Inspired by the success of names
like Amazon.com, a raft of dot coms came (and went) under
snazzy-sounding titles. There was a huge land grab for virtually
all words in the English dictionary, plus every other
combination of words people could think of. Most of these sites
were never developed, but domains were often priced at huge
prices.
Premium domains are high quality domain names that are for sale
and only available in the secondary domain market.They have
excellent marketing and branding value, but also serve as an
investment.
As good dot-coms become more and more scarce, the demand and
prices for premium domain names has continued to increase.
"A domain name's importance emerged as a valuable element of an
organization's brand, and the numbers validate this trend," Matt
Bentley, CEO of Sedo.com, told the E-Commerce Times. "Though
we'll likely never see the sale prices of 1999, when domains
like business.com fetched $7.5 million, valuations for key
domains have definitely begun to elevate to demonstrate their
importance to business and organizations all over the world."
The dot-com crash that saw hundreds of start-up businesses on
the Internet close up shop in 1998 and 1999 is not discouraging
new Net entrepreneurs. A record number of domain name sales in
2005 shows that business presence on the Internet is stronger
than ever.
A domain name that reflects an organization's brand and
offerings is vital to driving new business.
Last year saw an explosion of growth for the secondary domain
marketplace, as more organizations purchased the ideal domain
name to drive their brand.
Category : Traffic Generation
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