The Ten Commandments of MLM Recruiting by Doug Firebaugh
1) Thou Shalt Recruit through Your prospects eyes.
So many times when we are trying to recruit, online or offline,
we do not take the time to see what our prospect is seeing. Your
prospect is looking through THEIR eyes, not yours, and has no
clue to how you see things...the only thing that matters to them
is how THEY see things...and the recruiters who take the time to
learn what their prospect is looking for, what is important to
them, and what isn't, will have huge success. Your prospect has
a dream for their life, and you must look through that "dream
lens" of theirs, and see what they are looking to happen with
their life, and show them how you can help them get it.
2) Thou Shalt Focus on Relationships, not just Distributorships.
Power Recruiters in this business understand that the Gold in
this business is a long term relationship, not a short term
distributorship. That is why most people cannot recruit...they
are focused on a paycheck, not people...(CLUE!!!!!)Power
Recruiters also know that people are more ATTRACTED to someone
who cares about THEM FIRST- then the business. You must be a
friend first, before you will ever get to second base...and what
makes more sense?
Recruiting for a Long term retirement producing business, or a
short term paycheck? If you focus on your prospect and learn
about THEM as a person, not just as part of the process, you
will find your results will skyrocket. Relationships are
magnetic...Magnetize your Distributorship with Relationship
Recruitng!
3)Thou Shalt Garner Leads Everyday.
Leads are the lifeblood to any distributorship. And most folks
play the " Baking game" in recruiting. Instead of going out and
getting new leads daily, they go out and hold onto their
existing leads, and wait for them , like a cake in an oven, to
bake and turn into HOT leads and ones that will come into their
business. Are you a chef? or a leader? You MUST have a
methodical plan and system to create and find leads daily, and
to quit the "baking game"..which in reality is the "faking
game"..you are faking at doing this business by holding onto
leads that you hope will turn into prospects, even after a
negative response, but never do. The Magic is in the
Multiples....and the Lotto is in the List. Continue daily to get
at least ONE MLM lead a day to create enough numbers to talk to
that will create enough of a paycheck to talk about.
4) Thou Shalt Draw Them In.
When you recruit, you must draw your people into your
"world"..We have a saying at PassionFire..."Meet them in their
world, and then lead them to yours..."..What that means in order
to attract and draw your prospect into your presentation or
conversation, you must start in theirs ...Find out what is
important to them, and the what they want out of life...then
wrap your presentation around that. Ask lots of questions, and
paint a picture with your words with them obtaining their
dream....look them in the eyes, smile, touch their arm, nod your
head, talk their language...don't get too technical...and meet
them first where they are in life...and then take them to where
you can lead them....that's Power Network Marketing Recruiting.
5)Thou Shalt Educate, not Regurgitate.
You must understand that Recruiting is an education process ,
not just informing and regurgitating facts. People want to
learn...that is their nature when they are looking at doing
something...but many folks "Dump" all they know on them, and
suffocate them with Information, not education. Recruiting
through an Education Focus is a process, step by step, not a
Firehose program. And educating the prospect also is giving them
the information they want to learn about, not just what you want
to talk about.(CLUE!!!)Education is a whole less intimidating
way to recruit too...all you say is..."I don't know if this is
for you or not ...worse thing that could happen is you could
learn something.."
6) Thou Shalt Communicate Hope, Possibilities, and Belief.
When you recruit, you should have a presence about you that
screams Hope! Possibilities! Belief! And that is what you create
in your words...."How would it feel to have total
freedom?"...Imagine you obtaining that house you want for your
family.."..." Wouldn't it be incredible if...".."Can you feel
the joy with..'... All people are looking for more Hope in their
life, the hope that life will turn out better than it is. All
people are looking for more possibilities to increase and
improve their life. And all people are looking for more belief
that they are on the right track, and belief they can have a
more richer and fulfilled life. You must create an environment
of Hope, Possibilities, and Belief when recruiting. That
"oxygen" will prove to be Explosive..
7) Thou Shalt Know the Fortune is in the Follow Up.
It does no good to make a presentation and do all the initial
recruiting steps...if you don't Follow Up. Get this: Follow Up
is where you get paid! The earlier steps are just leading up to
it. If you want to create a fortune, create a system to follow
up, and stick to it, and make it duplicatable as well. If you
discovered a Gold Mine, you would want to finish digging and
finding the gold vein. It's the same in the follow up. There is
no paycheck with out a call back! (CLUE!!!!) The fortune is in
the Follow Up...No Follow Up, no Check going Up!
8) Thou Shalt Not Close...But Navigate.
We teach "Navigators" to get the decision for the
application...why? The last word in close..is Lose....and if a
person doesn't close someone, they see that as a losing
situation....how about navigating them to a decision that is
right for them, and without pressure, help them make a decision
that is right for their life...Can you be persuasive?
Absolutely! but be mindful that if this business is truly NOT
for them, they may know someone who it is for......What are
Navigators? They are simply phrases that help guide the prospect
to the finish line. They are Powerful, and deadly....
9) Thou Shalt Shake the Dust Off Your Feet.
The Greatest Teacher that ever lived told His Disciples "If a
town doesn't find your message in accord...shake the dust off
your feet...as a testament against that town...". Incredible
advice! Understand these 3 things: ...Not everybody is for this
business. ...There is no one blinder who can see, but won't.
...They aren't rejecting you, but themselves from success. If
you carry with you all the negatives that you can get in this
business, they become "Anchors' on your business. Release them
and shake it off, and move forward. Look for people who are
looking for you...
10) Thou Shalt Know the R.I.A.F.O.L. Rule.
What is that? It stands for Recruiting Is A Form Of Leadership.
Period. Why is that True? ...You are asking someone to follow
your lead into a business. ..You are asking someone to follow
your lead into a business. ...You are asking someone to follow
your lead about a product... ...You are asking someone to follow
you into an unknown future.
And when you recruit, people are looking to FOLLOW you, not just
sign up with you..(CLUE!!!!). They will be looking for Strength
and Solidity in you and your direction and Leaderhip. The most
Powerful recruiters in the world have a Leadership Presence and
focus about them If you are not strong enough to follow, you
will not be magnetic enough to join in Network Marketing.
Leadership is the secret to magnetic recruiting..You are asking
someone to follow your lead...but first, you have to be worthy
of following.
These are the Ten Commandments MLM Recruiting...use them and let
them Empower your Business... Doug Firebaugh PassionFire Intl
http://www.passionfire.com
MLM Leadership copyright 2005/all rights reserved. Copying
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