You've seen these folks at the show. Are they in your booth?Trade shows are hard work but the more an exhibitor is
aware of these mistakes, the easier it is to correct behavior
and have a successful show.1. Thinking the show is a party instead of business - it is all
business, all the time2. Forgetting a sales call is not a social call - build business
on relationships3. Not doing research about the show before the show -
other exhibitors, expected attendees, educational
opportunities4. Only looking for leads while ignoring clients and serious
lookers - your clients are another firm's leads, protect them
at the show5. Assuming people will remember you and your company -
they will not, follow-up is the key6. Assuming people will forget you and your company when
you screw up at the show - they will probably never forget
you7. Talking too much, listening too little - listen 80% of the
time, talk 20%8. Not having expectations or goals for the show - so why
are you at the show9. Not knowing how you and the show will be evaluated by your company - so why are you at the show10. Not knowing how the company will follow-up - the most
important effort is accutate follow-upAnd the Bonus -
Being boring, gossipy, sloppy, ill-mannered and badly
dressed. Enough said*************************************************Julia O'Connor - Speaker, Author, Consultant - writes
about practical aspects of trade shows. As president of
Trade Show Training, inc,, now celebrating its 11th
year, she works with companies in a variety of
industries to improve their bottom line and marketing
opportunities at trade shows.Julia is an expert in the psychology of the trade show
environment and uses this expertise in sales training
and management seminars. Contact her about the 2006
Camp Sho-M-Sel-M programs at 804-355-7800 or check the
site
http://www.TradeShowTraining.com
Keyword : exhibitors, trade shows, tradeshow, exposition, presentation, manners, business
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