Author : Eric Stein
Promoters across the country spend millions of dollars every year trying to promote their clients. Brand image is the key to every successful company, whether it's for a large Fortune 100 company, a small mom and pop shop, an artist, or a sports team.Every day promoters brainstorm for innovative and creative ways to promote their clients. Commercials and ad space cost great amounts of money. Currently, an old way of promoting is taking a new approach- Word of Mouth Marketing. Many promoters and PR firms are now relying on this method of promotions. However, they are being very aggressive trying to push an awareness about their product and their client. Companies and artists are relying on their biggest fans to pass the word about their product.One way the hip hop community started doing this was promoting their artists with dog tags. These tags are made by powerful photo impact printers, also known as engravers are high in quality. They can display the name of the company, the picture of the product, artist, or the show. The dog tags are a fashion item, but it is now becoming a marketing tool for many industries. The dog tags can be made plain or with rhinestones around it. It comes in different shapes and sizes. The images last a lifetime, and help push product sales.Promoters and PR professionals now can easily promote their products and clients. All you need to do is purchase a photo impact printer. They utilize amazing RPMS technology to take advantage of halftone, line art, and text printing on metal and acrylic surfaces. The printers come with software, which is so easy to use that even someone who has no design nor art background can get a beautiful first image the first time. This machine will allow businesses to print trendy styles as well as elegant images. It takes about 3-6 minutes to print one pendant.Once you have your engraver, you can start ordering your inventory. You need to find a good wholesaler who will give you honest prices, and fast shipping of your inventory. For promoting purposes you can use dog tags, key chains, and pendants to engrave on.The average cost for a 29X50 (a popular size) pendant, with a hook, and a chain is about $1.00. The retail value of that item is around $25.00. If you are promoting a well known artist most people will of course pay for the dog tag. But if you are promoting a new artist, or company, or event, you will have to give away the personalized items for free. But your cost on these items are going to be $1-$2 the most. Sell these engraved pendants at malls, concerts, schools, etc. Or give them away as a part of your promotional campaign.Here are the essentials you will need to start promoting your business.- A photo impact printer/engraver (MPX-60 made by Roland is your best bet)
- Inventory of dog tags, pendants, jewelry you want to personalize
- Scanner (to scan in images)
- LaptopIf you have been thinking of a low cost effective way of promoting, then personalized pendants is your answer.Eric Stein is one of the founders of BlankDogTag.com, which specializes in metaza wholesale. He has helped hundreds of people start their own business and make tons of money in the highly profitable personalization industry.
Keyword : metaza,dog tag,wholesale dog tags,photo,dog tags,blank dog tag,dog tags,metaza supplies,mpx-70
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