Author : Don Doman
In 1859, miners around Mt. Davidson, Nevada were panning
and slucing 18 hours a day for enough gold to pay for
grub and drinks. They were hampered in their mining by
blue clay. The blue stuff clogged their equipment,
interferred with their efforts and made mining for
gold darn near impossible.Finally, one man had the dreaded, awful, ugly, blue
stuff assayed. To his surprise the results estimated
the blue stuff's worth at $3,000 a ton! The blue clay
was extremely rich silver ore.News spread fast and speculators headed to Nevada. One
miner didn't get the news soon enough. He sold his
claim for $450 and ran through the streets laughing
and proclaiming that he had tricked the Californians.He ended out his career as a peanut vendor.The person who bought his claim became one of the
wealthiest men in the world.It's too bad that the poor goober hadn't heard of
market research. If he had thought about his
complaints, done some brainstorming, searched for
product information, or even just conducted a simple
survey -- he may have seen other options and
opporunities. Had he done just the tiniest bit of
market research, he might have owned the richest
silver deposit on Earth instead of settling for
peanuts.Market research can be done simply and effectively and
the results can save money and effort. Almost anyone
can conduct their own research projects . . . and find a silver lining.Author Don Doman: Don is a published author of books for small business, corporate video producer, and owner of Ideas and Training (http://www.ideasandtraining.com), which provides business training products. Don also owns and Human Resources Radio (http://www.humanresourcesradio.com), which provides business training programs and previews 24-hours a day.
Keyword : market research, creative problem sovling, marketing
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