Author : Debbie LaChusa
How can you get exposure for your business if you don't have any money to spend on marketing?Is it possible? Absolutely!In fact, you can get others to promote your products or services
to your ideal customers, at no cost if you know where to look.All you have to be willing to do is give away some of your products or
services for free. Not only will this generate free marketing, it's also
a great way to introduce a brand new product or service and get people
to try it and give you testimonials. Testimonials you can use to market
to others.When you're looking for places to donate, make sure the people your
product or service will be exposed to are your ideal clients. Look for
organizations, events or people that have members or attendees that are the kind
of people you'd love to have as clients.Ask them a few questions such as:Will they talk about your product or service in front of their group?Or, will they give you the chance to talk about it?Will they include promotion of your product or service in their event program?Find out what kind of exposure you'll receive in exchange for donating your product
or service.Make sure it's worth it before you start giving away your valuable products or services.Not sure what types of events, organizations or people you should donate to?Here are 10 ideas to get you started:(1) Charity or Non-Profit Fund Raisers(2) Auctions(3) Industry Association Meetings(4) Networking organizations or meetings(5) People in related or complementary businesses(6) Golf Tournaments or other events(7) The media (for a product or service review)(8) Chambers of Commerce Events(9) At Your Own Speaking Engagements(10) To industry experts (for a product or service review)Using your actual product or service as a marketing tool by giving it away is a great way to
introduce it to your ideal prospects, generate free exposure and start creating a buzz.(C) Copyright 2006 Debbie LaChusa, 10stepmarketingDebbie LaChusa created
The 10stepmarketing System to make marketing your own business as simple as answering 10 questions. Learn more about this unique, step-by-step system and get a free 10-week
Marketing E-Course when you subscribe to the free, weekly 10stepmarketing Ezine at http://www.10stepmarketing.com
Keyword : small business marketing, free marketing tip, marketing strategy, marketing idea
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